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WASH Learning Theme 2

Markets and behaviour change:
how people invest and driving to scale

Using concepts and case studies and cross-cutting topics to understand how to deliver products and services at scale by leveraging public and private sectors. 

Selected contributors

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Lauren D'Mello-Guyett, Assistant Professor, London School of Hygiene and Tropical Medicine (LSHTM)
Research Fellow in the Environmental Health Group at LSHTM which is the focus of the School's work on water, sanitation and hygiene (WASH) and health, and currently includes approximately 30 researchers and support staff working on range of research areas.
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Market-based approaches at scale are a means to get sanitation and hygiene products and services into the homes of consumers which improves health and livelihood of households. Focus on the role of public and private sector in creating markets and influencing positive behaviours.

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Discover methods for effectively delivering products and services on a large scale by utilizing both public and private sectors. 

Day 1
DAY 1: TUESDAY 2 MAY
Together stronger – all systems are connected

We open with our symposium’s purpose. Experts, changemakers and decision-makers assemble to explore how connecting across boundaries and promoting systems leadership can help us achieve social justice and improved national systems.

W2.1 How NOT to take a systems approach

Time: 11:30

Location: North America, World Forum

The failure of system strengthening has created a vacuum where innovation has become a necessity to tackle lack of access to services. We can strengthen systems change by understanding what failure means, ensuring we and others can learn from it, and questioning the roles of businesses and marketing in outcomes. 

Organisers, contributors and presenters

Sumeet Pawar, WASTE

Elizabeth Cullen, Cranfield University

Joanna Trevor, Oxfam

Lars Osterwalder, IRC

Anna Mdee, Water WISER

Jacqueline Eckhardt-Gerritsen, Amref Flying Doctors

Anjil Adhikari, Oxfam

Mercy Kieni, Oxfam

W2.2 How to get customers to pay for your product or service: lessons learned from market-based approaches to sanitation and providing safe water

Time: 13:45

Location: Yangtze 2, World Forum

Market-based approaches are some of the most challenging to get right – but rewarding and sustainable if executed correctly. This section will bring together six organisations that have implemented market-based approaches to varying degrees of success to discuss what has worked, what has not, and what the future holds.

Organisers, contributors and presenters

Rumat Ashraf, HappyTap Co.

Tyler Roy, Whitten & Roy Partnership

Elise Mann, International Development Enterprises (IDE)

Lauren Cuscuna, Safe Water Network

Aart van den Beukel, Safisana

Joke Le Poole, Max Foundation

Souraya Chenguelly, The Stone Family Foundation

W2.3 Policy and finance addressing inclusion in market systems

Time: 15:30

Location: Oceania Foyer, World Forum

The private sector plays an important role in delivering sanitation and handwashing products and services to households. This session showcases how government can create an enabling environment for businesses to inclusively approach all households as potential customers (through campaigns to create demand, increased sector financing, and smart and targeted subsidies).

Organisers, contributors and presenters

Lars Osterwalder, IRC

Ann Thomas and Nat Paynter, UNICEF

Khadija Haroun, Ministry of Health, Tanzania

Sam Drabble, Water and Sanitation for the Urban Poor (WSUP)

Sarah Custer-Lalanne, International Development Enterprises (IDE)

Jessica Tribbe, Aquaya Institute

W2.4 Faecal sludge management concepts and practices

Time: 15:30

Location: Africa, World Forum

Come join the World Café where participants will learn about the linkages between regulation of faecal sludge management and a diversity of other sectors, bringing together examples of innovation from regulatory experts facing similar challenges.

Organisers, contributors and presenters

Betelhem Gebeyehu Hailegiorgis, IRC

Nienke Andriessen, Eawag

Fidèle Nteziyaremye, Water For People

Claire Grisaffi, Cranfield University

Day 2
DAY 2: WEDNESDAY 3 MAY
Strengthening all systems – building resilience with water, sanitation and hygiene

Our systems journey continues as we explore and promote the role of resilient national water and sanitation systems, and the change agenda required to deliver them. Explore how water and sanitation can galvanise the development of wider public services.

W2.5 Context is key: market-based approaches in Ethiopia

Time: 11:30

Location: North America, World Forum

We will look at different innovative WASH business initiatives that can ensure sustainable access to WASH products and services. Through different case studies in Ethiopia, we will try to understand the role of private sector aligned with WASH promotion approaches to effectively deliver WASH products and services in Ethiopia. 

Organisers, contributors and presenters

Betelhem Gebeyehu Hailegiorgis, IRC

Tyler Roy, Whitten & Roy Partnership

Abiy Tafesse Hadera, World Vision

W2.6 Reaching more people: leveraging public and private sector approaches with behavioral and implementation science?

Time: 13:45

Location: North America, World Forum

With an emphasis on implementation science, this session will demonstrate how an evidence-based behaviour-change programme is designed using proven frameworks and tools, tested as a pilot with product innovation, and delivered at district/national scale through existing government mechanisms to strengthen WASH systems.

Organisers, contributors and presenters

Esther Shaylor, UNICEF

Sidney Shea, World Vision

Robel Wamisho, World Vision

Dr. Om Prasad Gautam, WaterAid / Ministry of Health, Government of Nepal

Ben Tidwell, World Vision

W2.7 How can governments and the private sector reach shared goals by understanding each other's constraints and incentives?

Time: 15:30

Location: Amazon, World Forum

This session provides a review of lessons learned from recent sanitation and hygiene behaviour change initiatives and shares practical examples of systems thinking principles applied to complex WASH services globally. The speakers and audience will engage in a discussion on how governments and the private sector can effectively reach shared goals to strengthen WASH systems.

Organisers, contributors and presenters

Rumat Ashraf, HappyTap Co.

Lauren D'Mello-Guyett, London School of Hygiene and Tropical Medicine

Sam Drabble, Water and Sanitation for the Urban Poor

Tyler Roy, Whitten & Roy Partnership

Bella Monse, GIZ

Ida Aagenaes, Unilever

Lisa Rudge, UK Foreign, Commonwealth & Development Office

Day 3
DAY 3: THURSDAY 4 MAY
Taking action as systems leaders

We'll synthesise insights from the first two days, agree on actions and put you in the driving seat. With help from our Wisdom Council, you’ll take part in Action Assemblies and a final plenary to help define a post-event agenda while –hopefully – committing to your role in it.

W2.8 Connecting the dots: how do we achieve universal hand hygiene?

Time: 8:30

Location: North America, World Forum

Come inform the implementation framework for the forthcoming WHO/UNICEF Guidelines on Hand Hygiene in Community Settings! This session will ensure a common understanding of the hand hygiene system, the distribution of roles and responsibilities within that, and the function of partnerships in getting hygiene products and services into the homes of consumers.

Organisers, contributors and presenters

Joanna Esteves Mills, World Health Organization (WHO)

Robert Dreibelbis, London School of Hygiene and Tropical Medicine (LSHTM)

Meriel Flint O'Kane, London School of Hygiene and Tropical Medicine (LSHTM)

Khadija Haroun, Ministry of Health, Tanzania

John Hines, SC Johnson Professional

Jenala Chipungu, Centre for Infectious Disease Control, Zambia

Dr. Anas Ma'ruf, Ministry of Health, Indonesia

Aarin Palomares, FHI 360, Global Handwashing Partnership

Explore the rest of our programme

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