Market-based approaches at scale are a means to get sanitation and hygiene products and services into the homes of consumers which improves health and livelihood of households. Focus on the role of public and private sector in creating markets and influencing positive behaviours.
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Discover methods for effectively delivering products and services on a large scale by utilizing both public and private sectors.
DAY 1: TUESDAY 2 MAY
Together stronger – all systems are connected
We open with our symposium’s purpose. Experts, changemakers and decision-makers assemble to explore how connecting across boundaries and promoting systems leadership can help us achieve social justice and improved national systems.
W2.1 How NOT to take a systems approach
Time: 11:30
Location: North America, World Forum
The failure of system strengthening has created a vacuum where innovation has become a necessity to tackle lack of access to services. We can strengthen systems change by understanding what failure means, ensuring we and others can learn from it, and questioning the roles of businesses and marketing in outcomes.
Organisers, contributors and presenters
Sumeet Pawar, WASTE
Elizabeth Cullen, Cranfield University
Joanna Trevor, Oxfam
Lars Osterwalder, IRC
Anna Mdee, Water WISER
Jacqueline Eckhardt-Gerritsen, Amref Flying Doctors
Anjil Adhikari, Oxfam
Mercy Kieni, Oxfam
W2.2 How to get customers to pay for your product or service: lessons learned from market-based approaches to sanitation and providing safe water
Time: 13:45
Location: Yangtze 2, World Forum
Market-based approaches are some of the most challenging to get right – but rewarding and sustainable if executed correctly. This section will bring together six organisations that have implemented market-based approaches to varying degrees of success to discuss what has worked, what has not, and what the future holds.
Organisers, contributors and presenters
Rumat Ashraf, HappyTap Co.
Tyler Roy, Whitten & Roy Partnership
Elise Mann, International Development Enterprises (IDE)
Lauren Cuscuna, Safe Water Network
Aart van den Beukel, Safisana
Joke Le Poole, Max Foundation
Souraya Chenguelly, The Stone Family Foundation
W2.3 Policy and finance addressing inclusion in market systems
Time: 15:30
Location: Oceania Foyer, World Forum
The private sector plays an important role in delivering sanitation and handwashing products and services to households. This session showcases how government can create an enabling environment for businesses to inclusively approach all households as potential customers (through campaigns to create demand, increased sector financing, and smart and targeted subsidies).
Organisers, contributors and presenters
Lars Osterwalder, IRC
Ann Thomas and Nat Paynter, UNICEF
Khadija Haroun, Ministry of Health, Tanzania
Sam Drabble, Water and Sanitation for the Urban Poor (WSUP)
Sarah Custer-Lalanne, International Development Enterprises (IDE)
Jessica Tribbe, Aquaya Institute
W2.4 Faecal sludge management concepts and practices
Time: 15:30
Location: Africa, World Forum
Come join the World Café where participants will learn about the linkages between regulation of faecal sludge management and a diversity of other sectors, bringing together examples of innovation from regulatory experts facing similar challenges.
Organisers, contributors and presenters
Betelhem Gebeyehu Hailegiorgis, IRC
Nienke Andriessen, Eawag
Fidèle Nteziyaremye, Water For People
Claire Grisaffi, Cranfield University
DAY 2: WEDNESDAY 3 MAY
Strengthening all systems – building resilience with water, sanitation and hygiene
Our systems journey continues as we explore and promote the role of resilient national water and sanitation systems, and the change agenda required to deliver them. Explore how water and sanitation can galvanise the development of wider public services.
W2.5 Context is key: market-based approaches in Ethiopia
Time: 11:30
Location: North America, World Forum
We will look at different innovative WASH business initiatives that can ensure sustainable access to WASH products and services. Through different case studies in Ethiopia, we will try to understand the role of private sector aligned with WASH promotion approaches to effectively deliver WASH products and services in Ethiopia.
Organisers, contributors and presenters
Betelhem Gebeyehu Hailegiorgis, IRC
Tyler Roy, Whitten & Roy Partnership
Abiy Tafesse Hadera, World Vision
W2.6 Reaching more people: leveraging public and private sector approaches with behavioral and implementation science?
Time: 13:45
Location: North America, World Forum
With an emphasis on implementation science, this session will demonstrate how an evidence-based behaviour-change programme is designed using proven frameworks and tools, tested as a pilot with product innovation, and delivered at district/national scale through existing government mechanisms to strengthen WASH systems.
Organisers, contributors and presenters
Esther Shaylor, UNICEF
Sidney Shea, World Vision
Robel Wamisho, World Vision
Dr. Om Prasad Gautam, WaterAid / Ministry of Health, Government of Nepal
Ben Tidwell, World Vision
W2.7 How can governments and the private sector reach shared goals by understanding each other's constraints and incentives?
Time: 15:30
Location: Amazon, World Forum
This session provides a review of lessons learned from recent sanitation and hygiene behaviour change initiatives and shares practical examples of systems thinking principles applied to complex WASH services globally. The speakers and audience will engage in a discussion on how governments and the private sector can effectively reach shared goals to strengthen WASH systems.
Organisers, contributors and presenters
Rumat Ashraf, HappyTap Co.
Lauren D'Mello-Guyett, London School of Hygiene and Tropical Medicine
Sam Drabble, Water and Sanitation for the Urban Poor
Tyler Roy, Whitten & Roy Partnership
Bella Monse, GIZ
Ida Aagenaes, Unilever
Lisa Rudge, UK Foreign, Commonwealth & Development Office
DAY 3: THURSDAY 4 MAY
Taking action as systems leaders
We'll synthesise insights from the first two days, agree on actions and put you in the driving seat. With help from our Wisdom Council, you’ll take part in Action Assemblies and a final plenary to help define a post-event agenda while –hopefully – committing to your role in it.
W2.8 Connecting the dots: how do we achieve universal hand hygiene?
Time: 8:30
Location: North America, World Forum
Come inform the implementation framework for the forthcoming WHO/UNICEF Guidelines on Hand Hygiene in Community Settings! This session will ensure a common understanding of the hand hygiene system, the distribution of roles and responsibilities within that, and the function of partnerships in getting hygiene products and services into the homes of consumers.
Organisers, contributors and presenters
Joanna Esteves Mills, World Health Organization (WHO)
Robert Dreibelbis, London School of Hygiene and Tropical Medicine (LSHTM)
Meriel Flint O'Kane, London School of Hygiene and Tropical Medicine (LSHTM)
Khadija Haroun, Ministry of Health, Tanzania
John Hines, SC Johnson Professional
Jenala Chipungu, Centre for Infectious Disease Control, Zambia
Dr. Anas Ma'ruf, Ministry of Health, Indonesia
Aarin Palomares, FHI 360, Global Handwashing Partnership